Thursday, February 5, 2009

Pat McGrath for Dolce & Gabbana Cosmetics

Industry favorite makeup artist Pat McGrath joined forces with Dolce & Gabbana to design their new cosmetics line. “We see makeup as another thing for women, like a dress. We worked on the makeup line like we work on a clothing collection — you can change makeup like you can change your clothes, depending on your mood,” Stefano Gabbana told WWD.

The makeup will be packaged in glossy gold slipped into gold pouches, with colors taking inspiration from the Mediterranean (think deep blues and golds). The lipsticks will be scented with rose. “We wanted to create makeup with a scent. Domenico and I remember when we were children and opened our mother’s handbags — the scent of her lipstick trailed out. I observed that when women open makeup, they smell it first,” said Gabbana.

As for Scarlett, she was photographed for the sexy ad campaign by Solve Sundsbo lounging in a bed, recalling images of Marilyn Monroe. “Scarlett is sure of herself,” Gabbana said. “She’s a beautiful girl, but she’s really easygoing. She is very Dolce & Gabbana.” The products are set to launch for spring with prices ranging from $20 for nail lacquer to $59 for powder foundation.

This is not the first time McGrath has spearheaded a designer's cosmetics launch. She famously brought Giorgio Armani's beauty vision to life with his popular makeup line. She is also the Creative Design Director for Proctor & Gamble and modernized Max Factor's look as well as Cover Girl.